Harry Beckwith

6.72 min. | 5.0 user rating
Harry Beckwith has led major marketing initiatives for 14 Fortune 100 companies, including Target, Wells Fargo, Merck and IBM, work that has won the American Marketing Association's highest award. His book Selling the Invisible was named one of the top ten business and management books of all time and spent an unprecedented 36 consecutive months on the Business Week bestseller list. His more recent books, The Invisible Touch and What Clients Love, have also sold very well in the United States. Using real-life examples of successful groundbreaking strategies he has developed, Beckwith provides the practical steps needed to establish and nurture enduring relationships with customers. www.speakers.ca This video is brought to you by Speaker's Spotlight - www.speakers.ca - North America's leading speakers' bureau. Book Harry Beckwith as a keynote speaker for your next event by contacting info@speakers.ca.

8.75 min. | 4.5 user rating
Beckwith is the author of BusinessWeek bestseller Selling the Invisible, which was named one of the top ten business and management books of all time. He is the Founder and director of Beckwith Partners, a positioning and branding firm whose clients include Microsoft, ServiceMaster, ADP, Merck, Hewlett Packard, and State Farm